Purity of Gold

What is the purity of gold sold by retailers commonly?

Most retailers sell impure gold; i.e. the gold you buy is not certified. Most frequently, the joints and hooks in jewellery are made with lower Karatage of gold.


What is the implication of underkaratage on price?

With every single unit of underkaratage, the customer loses at least Rs.40 per gram. Hence, on the face of it, the retailer may hide it with lower Making Charges but the customer ends up losing money. For eg: When 10 grams of 21Kt gold jewellery is sold as 22K to a customer (gold rate for 22Kt being Rs.875 per gram) the customer loses Rs.40 per gram on the purchase.


How is Tanishq different from retailers?

At Tanishq, the certificate of Authenticity provided with the jewellery ensures that you get what you pay for.

Gold rate charged for stone weight: Charging the rate of gold for the weights of stones used in a product. At Tanishq, you are charged only for the net weight of gold used in the product. The price of stones is added separately.

Differential buy back:Having a different rate for selling and buying gold jewellery. At Tanishq, a single gold rate is maintained for buying or selling gold jewellery.

High wastage:In some cities across the country there is a wastage component attached to making charges.


Why isn’t Tanishq jewellery BIS hallmarked?

Tanishq was the first jeweller to provide certification for the purity of gold used in products. Tanishq has its own hallmark to certify the purity of Gold. Every peace of jewellery has a Q mark which stands for Quality indicating that the products has undergone that quality check. You can walk into any Tanishq store and check the purity of products.